When NBC's flagship news station faced a wave of negative headlines and public scrutiny, Terri led a decisive, strategic effort to break through the press clutter and shift the narrative. By engaging directly with local and national business reporters, she brought clarity to complex issues, mitigating boycott threats and
significantly reducing negative media coverage. Within 30-days, her approach established a two-way communications process to ultimately secure productive relationships with members of the press. Simultaneously, this plan also strengthened internal communications through a proactive stream of newsletters and other information sharing tactics that resulted in fostering trust and stability among employees.

Under her leadership, this moment laid the foundation for a decade of successful media relations efforts, establishing the station as a trusted source where beat reporters could gather facts and insights for hundreds of future news stories. These efforts led to extensive coverage of the station’s initiatives, on-air talent, executive profiles, and more in outlets such as the Los Angeles Times, The Wall Street Journal, Broadcast & Cable, and The Hollywood Reporter, among others.

Terri spearheaded Nissan’s groundbreaking national public service campaign on child seat
safety, earning widespread acclaim across the automotive industry and beyond. She successfully retained the book author of What to Expect While You’re Expecting, Heidi Murkoff, as a spokesperson. Targeting members of the press, she amplified the campaign through social service organizations and trade shows, positioning Nissan as a leader in consumer safety. Additionally, she played a key role as a board member of the Nissan Foundation, advising on diversity initiatives across employees and dealerships nationwide with the establishment of Nissan Neighbors, a national grant-making initiative that continues today on a national level.

With seven weekday newscasts and a daily lifestyle show, Terri brings a deep understanding of
the critical balance between compelling content and strategic programming to engage diverse
television audiences. She has successfully launched award-winning news franchises, public-
facing and media-grabbing initiatives that not only enhanced the news product but also
elevated cause marketing efforts, such as Help For The Hungry, Clear the Shelters and The
Wishing Tree, to name a few. Through these efforts, earned media jumped 42 percent in
positive coverage and increased more than 25 percent year-over-year for five years. The campaigns also received PRism Awards and company-wide recognition.